"Routine work can be outsourced or automated; artistic, empathic, nonroutine work generally cannot. The implications for motivation are vast. Researchers…have found that external rewards and punishments—both carrots and sticks—can work nicely for algorithmic tasks. But they can be devastating for heuristic ones. Those sorts of challenges—solving novel problems or creating something the world didn’t know it was missing—depend heavily on Harlow’s third drive…Intrinsic motivation is conducive to creativity; controlling extrinsic motivation is detrimental to creativity."
-Drive by Daniel Pink