We have been lucky enough that a friend has let us borrow all their baby toys until their baby number 2 comes along. So up until now, we hadn’t bought anything for Emi. So that was my excuse when I decided to try out the Lovevery Baby Play Kits. For $40 a month (or the price of a gym membership), Emi gets a curation of thoughtful, well-designed toys that stimulates her developing brain. It is as good as it seems or did I just fall for Instagram hype?
My first impression of the toys were that they are simple but quality made. The wooden toys (made with sustainably sourced wood) are super chic and feel smooth and sleek. The cotton they use is organic and I know they’ve done their research so that all materials are safe for babies mouths. There are some plastic toys in the mix, like a crinkle bag and some plastic (feels like rubber) rings but they serve a purpose (for sound or for touch). There’s there’s not an excessive use of plastic in their selection of toys.
I also love that each box comes with a set of notecards that not only tell you how to use each toy and how they’re helping with your baby’s brain development, but they also tell you what to expect for those months and tips on how to interact with your baby outside of using their toys. And these notecards come with little pep talks and words of encouragement that are nice to read when you’re feeling especially tired (which is pretty much all the time lol).
Since I don’t plan on going to a toy store or buying Emi any toys during my free time, I love that these boxes are delivered to my door and all the guesswork is taken out. Also if you subscribe to their email or instagram, they have other play ideas using objects you can find around the house (like a muffin tin and balls or a balloon tied to her leg—which is her current favorite activity). So even if you don’t buy their products, they’re still a useful brand to follow.
So far Emi is still getting the hang of these toys since they’re still a bit advanced for her (okay so I lied on the page where they asked for Emi’s age-lol, I didn’t want the first box so I said her birth date was a month before her actual birthday). And it even says on the notecards to keep introducing the toys to her multiple times because at this age they won’t get it right away. But I try out different toys daily and it’s been fun to see her developing. The first time I showed her the ring, she couldn’t even grasp it with my help. Now she can reach out and grasp it, though she doesn’t hold onto it very long. Someday she’ll be able to grasp it, hold it and bring it to her mouth. Then she can feel the difference between the two rings included in the box (one is a hard rubber, the other is soft, stuffed, and made of cotton). But literally baby steps right?
So all in all, I do think these play kits are 100% worth it. Especially for the busy parent who wants high quality, educational type toys. It is slightly a pain that you have to subscribe for the whole set to get even one box to try. But just select the pay as you go option (so it’s a full $80 every two months instead of $72) and it’s really easy to stop your subscription at any time. I actually stopped it so that 1) I could see how easy (or hard) it was for the purposes of this review but also because 2) I wasn’t all that excited about the toys in the 5-6 month box. I plan to restart my subscription for the 7-8 month box (which also seems super easy—just a click of a button).
And for those who want to be frugal about the toys they buy their kids, I’ve seen a new Play Kit sell on ebay for $71. So I’m pretty sure if you take care of the toys and keep all the pieces together, you could sell a used one for at least $40 (so you’re looking at $20 a month, but I’ll update this review with what I’m actually able to sell it for when I do eventually list it on eBay).
Anyway I’ll also update how Emi plays with these toys as she gets older and my overall impression in a couple of months (and also whether or not I decide to continue my subscription). But if you’re interested in trying it out for yourself and your kid, this referral link will get you $10 off your first order at Lovevery.